Overview:

This was Drizly's first big brand campaign and the company's first chance to do something bigger outside of what we usually do. We really wanted to figure out a way to surprise and delight our customers when we knew everyone was struggling through quarantine. Enter Dos Hombres, the mezcal company created by Bryan Cranston and Aaron Paul. With their help and support, we teamed up to have them deliver Drizly orders as robots. On top of this stunt, we also took this as an opportunity to reach out to our customers who couldn't get Drizly via Bryan and Aaron but still give them something to smile about. We tweeted at our customers who had big deal moments during quarantine like birthdays and engagements and let them know that even though you're stuck at home, your moment is still  worth celebrating and we want to help. I was on the Creative Brand team that concepted the idea as well as the designer that executed in the moment/customized replies for the social listening campaign. On top of all of the in-house work I did, I also worked with the outside production team as a guide and an art director for the stunt video.

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Role: Art Director, Animator, Graphic Designer